![]() I saw a company once lower price when they should have raised it to increase sales. You will hear the economy, competition, regulation, customers, etc., as the problem when one simple thing would have solved all that. Most companies haven’t identified the right problem. Here are 4 reasons a business ( and your dreams) get extinguished: #1 Attacking the Wrong Problem So, to avoid “burning out”, recognize you’re NOT a candle…and that you just need to create a bigger fire inside! Why? Because the flame is small measurably smaller than a brushfire. Unless they’re trick candles, it takes such a small breath to blow them out. You’ve blown out candles on a birthday cake. Your fire has to continue to be stoked, and that means more wood, more fuel, and in your case, more actions. So, instead of burning out, start a brushfire or even a bonfire. The stronger the wind, the stronger the fire. The same wind that extinguishes a candle, extends a brushfire.Ī candle can’t stand any wind at all, but a brushfire needs wind. The truth is, so long as you maintain your hunger, there can never be enough wood on your fire, and you’ll NEVER burn out. I’m trying to build a fire so large and so hot that everyone in the world comes to sit by my fire for warmth. The person who quits adding wood to their fire and backs off has lost their hunger. In the 10X Rule, I talk about the concept of adding wood to your fire. And refuel again by knowing where you’re going, your destination, and what’s your purpose. Use it all, don’t save gas.ĭon’t have it sit in your tank. Your life is like a 32-gallon tank of gas. If you can’t find you’re mojo, don’t blame it on burnout. Remember, you’re not a candle…so how can you burn out if you’re not a candle?īe on purpose, know where you’re going, and know what you’re excited about! Most people don’t even have their own purpose - they’ve adopted another person’s purpose. I guarantee you, if you have told others recently you’re “burning out”, it’s because you aren’t focused on a big enough purpose. ![]() Why would you NOT be excited about what you’re doing every day? Or as I like to say, be obsessed or be burned out. I believe they lose focus on their purpose. Purpose is the fuel that can keep you going. If you consider it, burning out is a decrease in fuel or substance. I produce energy at will and am incapable of burnout. Throughout my life, countless people friends, family, customers, and even competition has offered me unsolicited advice that I should do less. Hence, they warn you about “burning out”. They cannot afford to have you doing more as it reminds them of what they refuse to do. The biggest reason people tell you to do less is because they quit doing more. Today, I want you to think about it like this: It implies that the candle symbolizes your life, and burning the candle at both ends means you are exhausting yourself by working too much. There’s even that popular phrase we’ve all heard a thousand times: Or, if they see you working hard, they’ll warn you, “ Take it easy or you’ll burn out.” You’ll often hear people around you say, “ I’m getting burned out.”
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